Hats and caps are classic in branded apparel. Although the classic Trucker cap is making a retro comeback, the cap has become a fashion statement. Even the plastic adjustable closure has often been replaced with cloth or leather closures, brass buckles or snaps. The material is typically twill, but the twill may be brushed or stonewashed, and the bill may be two-tone or sandwiched. Caps come in low-profile and standard-profile shapes and with structured or unstructured fronts. Caps are almost always embroidered for professional look. In addition to branding the front of the cap, the back and sides provide options for taglines or phone numbers.

For winter wear, fleece or knit caps provide warmth, styling, and most importantly, branding. The classic knit tobogan is still popular, and this style of cap can provide an inexpensive branding option for those working in the cold. Fleece beanies also provide the benefits of warmth and branding with an added fashion statement. Beanies are available in a wide variety of patterns, colors and styles. These caps are popular with teams, youth groups and as promotional products targeting a younger audience.